The TecBlast Blog

The Internet offers huge opportunities for a job hunter, but also presents several possible challenges. It also adds great complexities, and a lot more things to consider…and be wary of.

Job hunting needs to be thought of as a personalized, extremely targeted marketing process where you are the product. Your resume is an ad. Your extended network of associates is your source for job information.

So where does the web fit in? At AA-Careers, we just posted a job on a popular job site and got over 650 responses in a week. For one job. That’s increased competition for job openings.

Had a strong candidate contacted us ahead of our posting that ad, they could have secured the position before having all that competition. How? By knowing someone at our office who became aware of the job prior to posting. Everyone was aware of the job for at least 14 days before it was posted. Who in your network might know of a job that’s coming available soon?

Be careful how you submit your application as well. When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily eliminated with a swift triage process. How? The same way any manager would. By eliminating resumes where the objective didn’t match our position description. By rejecting prospects whose cover letters gave us grounds not to hire them, like "I know I’m overqualified but I really need a job". By eliminating job hunters whose documents that didn’t open properly. And by eliminating job hunters who didn’t bother to spell check their cover letter and/or resume.

So the great news is that job sites give you a sense of what companies are hiring, and for what kinds of positions. But once those positions are posted, the competition is intense. You can still try, if you have a well written resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.

Another downside to be aware of is how easily you can be checked out on the net. As we Googled several job hunters, we ran into some MySpace comments that were in questionable taste. Nothing larcenous, but enough to sway our thinking about who to hire.

AA-Careers provides a extensive set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.

Be careful out there, and good hunting!

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To get started, you need to decide which merchandise or niche market you wish to specialize in. A efficient way to do this is, determine what specific solutions to a given problem a unique customer profile is expecting, and find out a way to deal with those problems. A good way of doing this is to search for unique narrow keywords; there are fewer searchers for these in general, all the same they will convert far more.

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When Selecting Bowls, Plates, Patter Plates, And Platters, Here Is The Catering Crockery To Look For

Even though they are thin, less weighty, and more expensive, both bone china and porcelain crockery are highly lasting selections. In high volume businesses where crockery breakage is inevitable, thicker glazed ceramic platters and plates are best utilised because low prices make replacements more practical. Because it enhances the fare you present on it and it’s less apt to have lead and other heavy metals, white is the best colour for table crockery.

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Earthenware tea cups and coffee mugs are the most practical choices for serving warm beverages because crockery is heat proof. In terms of both heft and endurance, crockery made from porcelain and bone china provide rewards. A vitreous ceramic that defies cracking and splintering is the best crockery choice in environments where breakage is of concern.

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There are only two aspects to moving product. One is generating interest, the other is making the sale. Both of these action steps require that a decision be made, by somebody, to do something. There is a quality of the human mind which doubts and resists such a commitment decision.

Understanding this process can lead to assistance from the sales professional to the customer in making the desired response, whether it be the initial decision to participate in the product demonstration, or the ultimate decision to buy. Offers are known as effective tools to assist the decision-making process. However, offers must be of value. While value is a relative issue, the professional sales person must find out which kinds of offers generate the desired responses.

Example: “Send for our brochure and get free tips on how to cook better desserts,” or, “Cal/ by Saturday and get a free ….,” or, “Buy from this ad and receive a free public relations planning manual.”

In addition, “time frames” that force a decision (creating urgency) in order to “get the goods” are necessary, or the entire intention of encouraging a commitment is lost.

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We all have fears about doing anything new or seemingly
unpleasant. When I was in second grade they came out with the
polio vaccines that we received by injections - shots. All kids
hated shots in those days. So when Mom said, “be sure to come
home right after school so we can go get your polio shot,” I was
a wreck all day.

When all of the anticipation concluded and the shot was
administered, it was not in any way even close to as bad as I
had predicted.

Unfortunately, we do not out grow this ability to over create
bad things. Working with sales people on a regular basis I am
continuously amazed at how many experienced sales people hate to
Prospect, simply because they are afraid of rejection. Some
psychologist somewhere must have come up with the idea that
prospects that don’t want to see a salesman on a cold call are
somehow “rejecting” them. I think that is too far fetched. If a
prospect doesn’t want to see me, he simply doesn’t want to see
me, I am not being rejected!

We have a friend who has been in sales for over 30 years. He is
extremely well educated, but never really learned how to sell.
So for his entire career he has been servicing customers and
occasionally making some new sales. He is a wonderfully nice guy
who simply has created a mind set that is terrified of what he
considers that “rejection” I just mentioned. In reality his
fears are groundless, but remember, perception is reality, and
he perceives fear.

He was in our office not long ago and had a name that he felt
would be a good lead for our company and suggested he would
write this person a letter and then try to arrange a luncheon
meeting for the three of us.

Now, I am exactly the opposite of this. I suggested that we call
the prospect right then. My friend didn’t want to hear that, we
needed to “grease the skids” a bit. While we were talking, I got
a call and had to go to my office to answer it. When I finished
that phone call, I just called the prospect and got an
appointment.

I went back to the conference room and announced to my friend
that he didn’t need to worry about writing the letter; I had an
appointment with the prospect. He was shocked. “What did you
say?” “How did he react?”

I was kind of surprised at his response. Prospecting is one of
the most important steps in the selling process, yet so many
people are uncomfortable with it. Yet is the only tool - skill -
we have to get new customers. It is the skill we use to get into
a position where we can begin to employ our selling skills.
Without Prospects, we don’t need selling skills!

Of course, we created the BLITZ CALL® System for Prospecting and
Making Cold Calls, so I should be able to do this. But whether
you use our System, someone else’s, or your own you have to
actually do it.

Once you have a Prospecting system then you should learn it so
well that you can implement it on a moments notice. I tell all
of our trainees that they should know their BLITZ CALL by
memory. By not having to think about what you are going to say,
you can observe or listen to what the prospect is saying and/or
doing. This makes you much more able to respond correctly to
their words and actions.

Now I got that appointment by telephone, so obviously I couldn’t
tell what the prospect was doing. But I have made so many
Prospecting calls that I could pretty well know what to expect.
I didn’t need to sound rushed or nervous; I had the objective of
getting the meeting so that is what I did.

Incidentally, had I not gotten an appointment, I would not have
felt rejected.

You are in the same situation. With just a small amount of
experience you know what to expect in most business and
Prospecting situations that you will face. The whole foundation
for Prospecting success is based on planning and preparation.
Simply prepare your words for your Prospecting call and the
responses you expect the prospect to give.

When I comes to Prospecting, after you have planned and
prepared, the most important thing you can do is simply
Prospect.

Grow your business, increase your number of new customers, and
make the kind of money you want. And by the way, don’t worry
about it because it’s easier to do it, than to think about it

Sell Well and Often

Bill Truax

Bill@BlitzCall.com

© Copyright 2006 WJ Truax